AI and other ghostwriting

The AI test
Other ghosts

The AI test

Put the law firms you are considering through our AI test.

Go to ChatGPT or your favorite AI chatbot or, better yet, more than one.

Ask it to create content for a law firm landing page that fits the search terms you entered into Google or other search engine or the title of the law firm webpage you are on. And then see what happens.

Then ask it to sound more professional or more aggressive or more neutral. Ask it to be longer or shorter. Ask it other things to see different variations, based on the crime or the city or the county you are interested in.

If the answer(s) looks a lot like what you are seeing on the law firm’s webpage—and the firm doesn’t say one way or the other if any AI was used to create their content—be skeptical. If it looks like a duck and quacks like a duck, it’s probably a duck. That goes for text and scripts for video.

If the content sounds more human than a duck, but it still does not feel real, did the firm use an app like Walter Writes AI to make it sound that way?

Other ghosts

But also keep in mind that a lot of law firm marketing nowadays is not even done by law firms, especially those who rank high on the search engines. It is done by internet marketing agencies. And in our opinion, too many law firms have let go of the wheel.

So AI or no AI, who are you dealing with anyway? Is it a law firm with qualifications, or are they internet content farmers? Is the content generated by a lawyer or a marketer who is no more trained in the law than you are?

In the case of the content on this website, you are dealing with Steve Rice Law other than for people’s personal pages. Our website guru helped develop the content for those, with our people’s input. Steve has also had a number of employees over the years help find and report the data for the rankings. Other than that, it is Steve himself.

In the FAQs below, we discuss where and when we do use AI and other ghostwriting.

Frequently Asked Questions

  • Yes, Whitespark helps us with posts for our Google My Business page. They are approved by Steve before they are published.

    If they sound pretty generic, that’s because they are, but they bring together in blurb and graphic form much of what we discuss on this site.

  • Steve does not (for content), but he has used it for editing images and video.

    Steve is asking Whitespark and the other member of his firm who creates content to comment.

    Will update soon.

  • March 22, 2026