The AI test

Put the law firms you are considering through our AI test.

Go to ChatGPT or your favorite AI chatbot or, better yet, more than one.

Ask it to create content for a law firm landing page that fits the search terms you entered into Google or other search engine or the title of the law firm webpage you are on. And then see what happens.

Then ask it to sound more professional or more aggressive or more neutral. Ask it be longer or shorter. Ask it other things to see different variations, based on the crime or the city or the county you are interested in.

If the answer(s) looks a lot like what you are seeing on the law firm’s webpage—and the firm doesn’t say one way or the other if any AI was used to create their content—be skeptical. If it looks like a duck and quacks like a duck, it’s probably a duck.

Who are you dealing with anyway?

But also keep in mind that a lot of law firm marketing nowadays is not even done by law firms, particularly those who rank high on the search engines. It is done by internet marketing agencies. And in our opinion, too many law firms have let go of the wheel.